<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>green dynamind &#187; trading up</title>
	<atom:link href="http://tilthcreative.com/greendynamind/tag/trading-up/feed/" rel="self" type="application/rss+xml" />
	<link>http://tilthcreative.com/greendynamind</link>
	<description>An ecoartculturecommerce blog</description>
	<lastBuildDate>Tue, 27 Mar 2012 16:39:58 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Little Green Houses for You and Me</title>
		<link>http://tilthcreative.com/greendynamind/2009/07/28/little-green-houses-for-you-and-me/</link>
		<comments>http://tilthcreative.com/greendynamind/2009/07/28/little-green-houses-for-you-and-me/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 21:11:15 +0000</pubDate>
		<dc:creator>Allen</dc:creator>
				<category><![CDATA[Green Living]]></category>
		<category><![CDATA[green houses]]></category>
		<category><![CDATA[living simple]]></category>
		<category><![CDATA[Small houses]]></category>
		<category><![CDATA[tiny houses]]></category>
		<category><![CDATA[trading down]]></category>
		<category><![CDATA[trading up]]></category>

		<guid isPermaLink="false">http://tilthcreative.com/greendynamind/?p=36</guid>
		<description><![CDATA[IT&#8217;S TIME TO TRADE DOWN—you know, the opposite of &#8220;trade up,&#8221; that consumerist jollywoggler apron-tied to myth-taken aspirations of the oh so GOOD LIFE. And I don&#8217;t mean &#8220;trade down&#8221; as nakedly showcased in a recent New Yorker story about Fred &#8220;Two Buck Chuck&#8221; Franzia; in Franzia&#8217;s take, getting cheap swill, or &#8220;super-value&#8221; wine, to [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em><img class="alignleft size-medium wp-image-40" title="little green houses" src="http://tilthcreative.com/greendynamind/wp-content/uploads/2009/07/little-green-houses-300x239.jpg" alt="little green houses" width="180" height="143" /></em></strong><strong>IT&#8217;S TIME TO TRADE DOWN—</strong>you know, the opposite of &#8220;trade up,&#8221; that consumerist <em>jollywoggler</em> apron-tied to myth-taken aspirations of the oh so GOOD LIFE. And I don&#8217;t mean &#8220;trade down&#8221; as nakedly showcased in a <a title="New Yorker story on Fred Franzia" href="http://www.newyorker.com/reporting/2009/05/18/090518fa_fact_goodyear" target="_blank">recent </a><em><a title="New Yorker story on Fred Franzia" href="http://www.newyorker.com/reporting/2009/05/18/090518fa_fact_goodyear" target="_blank">New Yorker</a></em><a title="New Yorker story on Fred Franzia" href="http://www.newyorker.com/reporting/2009/05/18/090518fa_fact_goodyear" target="_blank"> story</a> about Fred &#8220;Two Buck Chuck&#8221; Franzia; in Franzia&#8217;s take, getting cheap swill, or &#8220;super-value&#8221; wine, to the public is somehow sticking it to the man (well, the filthy-lucre-rich man in Napa, at least). I&#8217;m talking about the &#8220;less is more&#8221; and &#8220;simplify&#8221; movement as manifest rather remarkably in the move to small houses—very small houses—for which a market is growing with leaps and bounds.<span id="more-36"></span></p>
<p><strong>BUZZ IS GOOD,</strong> make no mistake, and that&#8217;s certainly helping this square-footage-shedding exodus from old ways and old days, which saw homes grow and yards vanish. This monstrous home bloat was reported and seen as a business opportunity for what it signified, interestingly enough, in <em><a title="Publisher of Trading Up website" href="http://us.penguingroup.com/nf/Book/BookDisplay/0,,9781591840701,00.html?Trading_Up_Michael_J._Silverstein" target="_blank">Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them</a></em>. So in addition to getting away from all those super-sized meals and instead eating healthy to shed pounds (thus minimizing your &#8220;personal housing&#8221;), it&#8217;s now time to jettison your energy devouring, megalodon mansion filled with stuff you don&#8217;t need and to live more simply. And as reported all over the place, including CNN, <em>The New York Times</em>, Oprah, CBS, TreeHugger and a <a title="Story on home downsizing" href="http://www.emagazine.com/view/?4669&amp;src=" target="_blank">recent cover story</a> in <em>E Magazine</em>, business is booming, the triple bottom line being achieved.</p>
<p>There&#8217;s a telling comment in a workshop description at <a title="Small House Style website" href="http://www.smallhousestyle.com/" target="_blank">Small House Style</a> that gets to the core of the issue here: &#8220;At the heart of our current economic mess is the ubiquitous &#8216;McMansion,&#8217; a bloated and unsustainable product.&#8221; There it is, straight up and unadorned: We require a rethink, a reevaluation of what we need and what we want, a step change when it comes to housing, especially in the matter of size and over-the-top amenities (I&#8217;m <em>not</em> talking chicken coops, home vegetable gardens and community-building porches and patios—this is positively quantifiable, and quantifiably positive, use of defined, limited space).</p>
<p>One of the truly appreciable aspects of this movement is its geographical diversity; the fact that we&#8217;re not just seeing small houses in New York, California, Oregon, Washington, Colorado and New Mexico, they&#8217;re also in Texas, Iowa, Florida, Connecticut, Illinois and Kansas. Yes, they&#8217;re just about everywhere. Yes, it makes economic sense in so many ways. And yes, we can all live without the oodles of junk that we often feel coerced into purchasing (thanks very much, American <em>buy! buy! buy!</em> consumer society). Are big houses &#8220;dead&#8221;? That&#8217;s yet to be seen (albeit more are foreclosed, forlorn and stripped bare, resembling some Richard Matheson future-shock apocalyptic nightmare), but the &#8220;breakaway&#8221; movement toward little green houses that do a lot of good is certainly on the rise, and this is trading down in a very positive, proactive sense, indeed. So let&#8217;s consider small the new big, and down the new up—hey, we already know green is the new black.</p>
<p>—<em>Allen</em></p>
<div id="attachment_41" class="wp-caption alignleft" style="width: 190px"><img class="size-medium wp-image-41  " title="Thoreau's cabin" src="http://tilthcreative.com/greendynamind/wp-content/uploads/2009/07/Thoreaus-cabin-300x219.jpg" alt="Thoreau's cabin on Walden Pond." width="180" height="131" /><p class="wp-caption-text">A precursor of the small-house movement: Thoreau&#39;s cabin on Walden Pond.</p></div>
<p><strong>Find out more about &#8216;little green houses&#8217;<br />
</strong><a title="Small House Society website" href="http://www.resourcesforlife.com/small-house-society" target="_blank">Small House Society<br />
</a><a title="Small House Style website" href="http://www.smallhousestyle.com/" target="_blank">Small House Style<br />
</a><a title="Tiny House Design website" href="http://www.tinyhousedesign.com/" target="_blank">Tiny House Design<br />
</a><a title="Tiny Texas Houses website" href="http://www.tinytexashouses.com/" target="_blank">Tiny Texas Houses<br />
</a><a title="Tumbleweed Houses" href="http://www.tumbleweedhouses.com/" target="_blank">Tumbleweed Tiny House Company<br />
</a><a title="Little House on a Small Planet book website" href="http://www.littlehouseonasmallplanet.com/index2.html" target="_blank">Little House on a Small Planet (book)<br />
</a><a title="Architectural book on tiny houses web page" href="http://www.rizzoliusa.com/catalog/display.pperl?isbn=9780847832033" target="_blank">Tiny Houses (book)<br />
</a><a title="treehugger.com on small houses web page" href="http://www.treehugger.com/files/2009/02/small-houses-get-big-coverage.php" target="_blank">TreeHugger on small houses<br />
</a><a title="Tiny House Blog website" href="http://tinyhouseblog.com/" target="_blank">Tiny House Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://tilthcreative.com/greendynamind/2009/07/28/little-green-houses-for-you-and-me/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

